Reward Paths

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Your direct path to customer loyalty.

Our team

Colin Samson

Chief Executive

Colin worked his early years at Cadbury Confectionary in senior positions in both New Zealand and Australia before moving to DB breweries. After many years in the Corporate world he decided to venture into the private sector. Funnily enough his first foray was with Incentive Solutions back in 2006 before moving to Corporate Cabs, NZ’s premier Executive Taxi and Limousine company as Chief Executive.


After 10 years it was time for a change and he is now back at Incentive Solutions as their Global Chief Executive. Incentive Solutions are the parent company of Reward Paths.


He is passionate about helping companies large and small, grow their business using the latest loyalty and engagement practices.

David Harwood

President and Chief Global Strategist

An entrepreneur at heart, David has spent 20 years building Incentive Solutions into the leading B2B Loyalty marketing company in NZ. With ISL achieving an increasing presence in Australia and the USA, he has decided to step aside as leader of Incentive Solutions and focus on specific clients and growing the business in Australia and the US.


With David being “unshackled” by day to day business operations, Customer Link Group will enter a growth phase that will see the overall business increase significantly in the coming few years. Watch this space!

David Higgs


David has worked in the IT industry in New Zealand and the UK for over 25 years.


Previously he has worked for Cable & Wireless (UK) as a DBA and web-developer, EDS for the British Airways Engineering desktop refresh Y2K compliance project team, and Coca-Cola Schweppes (UK) as part of the customer database migration team.


Prior to working in the IT sector, he has run restaurants, pubs and hotels; trained as a high-school science teacher and worked six summers in the US teaching ceramics. David brings a wealth of varied knowledge from many fields!


He has worked in the loyalty arena for the over 13 years.

Jo Ropitini


Jo has over 25 years experience in accounting in New Zealand and Australia, starting as Accounts Payable Clerk for Revlon, and more recently as Management Accountant for House of Travel's Product division.


She is currently studying Bachelor of Business Studies at Massey University.


Jo joined Incentive Solutions in July 2011.

Global Advisory Board

Mike Capizzi


Mike is the founder and principal consultant at Marketing Strategists LLC, an independent consulting practice assisting service providers and end-user client organizations with their loyalty marketing programs. He has served on the Reward Paths Advisory board since 2008 and currently helps manage clients and programs in the US and Caribbean regions. A veteran of the loyalty marketing and CRM industries, Mike previously served as Vice President of the COLLOQUY Group (1999-2005) and Vice President, Marketing and Sales support for Convergys Corp. (1990-1999). He holds a BBA, Marketing from the University of Cincinnati and an MA, Media from New York University. A Certified Loyalty Marketing Professional, Mike currently serves as the Dean of the Loyalty Academy, a global educational and research institution dedicated to the loyalty marketing discipline.