Creative Communications Paths™
The most neglected element of a well run rewards program!
The member communications plan and the creative elements which make it come alive. The more engaged your customers are with the program, the more they spend with you. The more knowledgeable your associates and channel partners are about the program, the more likely they are to deliver what's being asked of them. Creative Communications Paths deliver engagement; engagement delivers results.
Reward Paths can work with you and/or your agency to help craft the essential communications elements of your program. Some clients ask us to do it all. Others want our assistance in lending special expertise to the assigned agency of record. Your call. We're flexible.
Creative Communications Paths can provide you with the following services:
- Full program concept development, including program identity and logo design
- Master communications scheduling and budgeting
- Web site development and programming for members only and redemption activity centers
- Copy and graphic design services for point statements, program materials, kits, solo mailers, reward catalogs.
- Versioned campaign strategies and alternative messaging needs.
- Management of outsourced providers for membership cards and printed communications materials, including mailing/fulfillment of print materials.
- E-mail marketing and SMS text messaging capabilities
- Customer service and member care scripting support
- Program PR release development
Creative Communications Paths works in conjunction with our Strategic Design and Analytical services to accelerate our learning and maximize your program's effectiveness. We strongly urge that program investments in communications be rigorously measured and recalibrated accordingly. We would be delighted to point out how versioned, highly segmented communications approaches can deliver improved results which warrant their higher cost per piece.
We know that if your customers or employees don't get engaged with the program, then all of your other program elements will be for naught. Why throw a party and then not invite anyone?
Our communications solutions are affordable and our creative skills reflect sound copy and graphic design principles coupled with extensive past history in helping clients get the word out. Contact us for more information about Creative Communications Paths. |
