Design Paths™
The myriad of choices in rewards program structure and design can be overwhelming. Rather than jump in, head first in an attempt to answer the tactical questions of what kind of rewards and program guidelines may be required, Reward Paths takes a step back and works with you to define the strategic issues which got you looking for this web site in the first place.
- What are we trying to accomplish and why?
- All customers, best customers, employees, sales force, channel partners?
- What change in behavior can we reasonably anticipate, from which
segment, over what period of time?
- How do we quantify the business impact of that change?
- What does the competitive rewards landscape look like? How can we differentiate yet still support our brand, our mission, our
channel partners and associates?
Reward Paths has developed a series of proprietary design tools and structural program considerations to help you understand
the choices, the likely impacts, the reasons behind
the program rules and elements and the risks associated with each decision. We have enlisted the support of Marketing Strategists to deliver experienced-based, yet
affordable, loyalty program design and consulting services that
can help you navigate your way down the optimal path.
We know that if your program fails to change behavior in a measurable,
positive (financially) way, then all you've done is
increased the cost of doing
business!
Design Paths can be provided as a stand-alone consulting service
or as a bundled element to an integrated rewards program plan and implementation.
Design Paths services include the following:
- Assessment – Is a loyalty or rewards program right for you?
- Re-engineer – How can your current rewards program be invigorated,
refreshed
or revised to deliver incremental results?
- Recalibrate
– Do you really make any money or achieve any measurable
benefit under
your
current program structure?
- Audit – Do you have the technology, the operational processes,
the reports/measures, the personnel and the rewards
content that you need to achieve objectives?
- Retreat – How can we exit from the programs we currently
have, which clearly don't work, without alienating our best customers?
- Foundations – A complete design and operational
plan
for a new program, including
relevant analytical and technological support
Design Paths services include specific deliverables for a fixed consulting engagement
fee. We are faster and considerably less expensive
than the established, big name players in the loyalty
and rewards marketplace.
We also bring
global perspectives to the task. Contact us for more information about our Design Paths services. |
Contact us for more information
about our Design Paths services.
Design Paths - Loyalty Program Design Services (PDF) |
