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It’s 2023 – time to up your loyalty game

It’s 2023 – time to up your loyalty game

The new year is the perfect time to inject some new life into your customer loyalty program. After almost two years of pandemic restrictions, interruptions, and disappointments you can bet your customers – like the rest of us – are keen on some new and novel...

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B2B loyalty – the essential guide

B2B loyalty – the essential guide

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the…

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Loyalty marketing design principles

Loyalty marketing design principles

When we design loyalty programs we pull on years of experience and collaboration with leaders in the field. Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a...

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Best practices in B2B loyalty

Best practices in B2B loyalty

In another article we outlined the B2B loyalty design principles – the must-haves in your programme design. It’s now time to look at best practices. The ones that have stood…

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