Consumer Loyalty Programs

We specialize in serving clients in the following industries:

• Specialty Retail, including multi-channel merchants
• Entertainment, recreation and hospitality markets
• Casino Gaming, especially riverboat and native-American operators
• Financial markets, especially community banking and credit union organizations
• Restaurants

Paths also conducts highly specialized on-line auction events designed to engage best customers. Auction capabilities are offered as both a stand-alone program or in concert with a points-based consumer loyalty program. This technique is especially well suited to the Consumer Packaged Goods industry.

The role of auction techniques in generating customer identification, engagement and brand advocacy in the consumer products industry (PDF)