Who We Are - Reward Path Roots

Reward Paths is majority owned by Incentive Solutions USA Limited, a subsidiary of Incentive Solutions Limited (ISL) of Auckland, New Zealand. ISL was established in 1996 to serve the rewards and incentives marketplace in New Zealand. A full service provider, ISL rapidly developed proprietary technology and management systems to enable the operation of both B-to-B and consumer rewards programs. Today, they are a major provider of loyalty marketing solutions and incentive programs for some of New Zealand's top corporations, including Microsoft, Panasonic, Nufarm and Rexel (Ideal in NZ). ISL is also the largest purchaser and fulfillment provider of technology merchandise in New Zealand.

In 2007, ISL became a global partner in The COLLOQUY Network, an established consortium of loyalty marketing service providers around the world. Through network participation, ISL gained access to research, best practices and market knowledge of the U.S. loyalty landscape to blend with their own methodological and intellectual library of tools and techniques proven to be effective in New Zealand.

Additionally, 2007 marked the development of a formal business partnership with Marketing Strategists LLC, a highly specialized consulting company with long established roots in the U.S. loyalty industry.

By 2008, ISL formally launched Reward Paths to fill a specific void in the U.S. marketplace – the absence of disciplined, data-driven approaches in the B-to-B or mid-market Consumer sectors enabled by affordable, best-in-class technology.